CONNECTORS Marketplace

As a UI DESIGNER, At CONNECTORS Marketplace I was responsible for: coordinating and managed project ideas to completion; conducting user research creating and transformed ideas, wire frames into designs and working prototypes.


CONNECTORS, a 2010 start-up is a company that provides inside sales teams with data and insights to drive digital selling campaigns.


Some of the areas that needed to be addressed on the portal included the following:
  • Designed an application for a score that represents business and social influence, the more the score the more influential you are.
  • Re-brand CONNECTOR’S Corporate Identity.
Figure 1. Completed Connectors Marketplace App System and Brand.

At the beginning of 2016, I helped AXA insurance to redesign their intranet. Acting as their UX UI Designer.

Tasks and Duties

My process included the following steps.

  • Setting goals and objectives
  • Creating a brand story across all platforms UI, & print design making opportunity for promotions.
  • Re-branded the entire CONNECTORS corporate brand identity (UI, mobile, web, print) within a tight deadline of 2 weeks.
  • Receiving an award for effectively supporting technically all departments with design materials.
  • Meeting deadlines.
  • Working across multiple designing platforms to achieve best results.

Research & Analysis

Research focused to understand, business or departmental goals, User research is the act that applied of interviewing prospective and actual users of the products to gain clarity on a number of objectives.

  • Arranged, directed, analysed and revealed client's ideas by means of 1:1 meetings and focus gatherings; Translated findings into significant proposals to improve user experience and fulfilment
  • Created and contributed to projects on brand development, review plan, and promoting material development.
  • I applied this process to develop digital designs for the company’s UX and to improve Intranet UI, official communications, mobile applications, as well as their web and email, ensuring a consistent look across their brand, improving usability across all products.

Brand Design

Image 1. Some element of the completed Brand Identity for Connnectors

Other Proposed Brand Identity Designs
Image 2. Unused alternative proposed designs for the Connnectors Brand.
Spontaneous Planned A Planned B Planned C

Randomly browsing through the old intranet searching for information.

Navigating throughout the intranet to find loopholes in the pages, broken links.

Testing pages with other devises to adhere to the platforms dimensions.

Employees of the enterprise require personalized access to internal web sites, communications services, calendar services, and other resources.

Employees would like to receive updated communication from the company on a frequent basis.

A similar scenario and the emergence of desire.

Secure logging to their private area.

Improve information accessibility.

Desire to create groups to attract people of similar likings to share information.

Employees would like to write stories and communicate about helpful things outside work

Table 1. user scenarios.

After guring out who the projects audience is I normally build the personas, This is similar to shaping a piece of clay. By doing this I’m creating a clear image of who the user in our audience is. The personas looked something like this:

Person 1 Person 2 Person 3
Name Florence Jammie Earmon
Title Finance Analyst Claims Manager Communication's Director
Age group 25-34 yrs 35-44 yrs 35-44 yrs
Motivation and benefits of New intranet

Fast and modern way to access internal communications.

Ease of use to access information.

Save time, receive notifications of latest news through email.

Need and context of use

Ability to view content from any device of choice.

A quick way to select a suitable web, navigate to the categories and access necessary information.

Easy information search, sometimes information is piled up within other many information and getting to the exact content you are looking for is impossible.

Way to product

Necessity for the role.

Recommended by colleague.

Necessity for the role.

Prefered Device

Tablet, Desktop.

Mobile, Tablet.

Tablet, Desktop.

Digital literacy




Table 2. user personas.

After guring out who the projects audience is I normally build the personas, This is similar to shaping a piece of clay. By doing this I’m creating a clear image of who the user in our audience is.

Wireframing & Prototyping

With the proper planning, I was able to confidently move into creating wireframes for the app. I took the decision to focus more on the functionality and structure of the app, opting for low-fidelity wireframes with very little detail. Ultimately, I could add design elements in later, what was important for the users, was that the product was clear and simple.

Figure 4. low-fi wireframes.

Figure 4. low-fi wireframes.
Usability testing

In order to make good decision about both design and implementation you need data about how people use designs, and the only way of gathering this data is through usability testing

Figure 4. Hi-fi wireframes Usability test.


Visual design is the use of imagery, color, shapes, typography, and form to enhance usability and improve the user experience. uxbooth. defines visual design as “strategically implementing images, colors, fonts, and other elements,” in order to enhance a design or interaction, and engage users

Figure 6. Final mobile application design.
Figure 7. Final web application design.
Figure 8. Email Template Design.
Figure 8. Email Template Design.
Figure 8. Email and Social media, Marketing tools.

Figure 8. Twiter Deseign Marketing Banner.


Out comes

As a UI designer I was mainly responsible for creating a cohesive style guide and ensuring that a consistent design language is applied across the product. Also maanaged consistency in visual elements and producing high-quality visual designs from concept to final product