Eagle Air App

On this project I worked as a UX Designer, where I assisted in the scoping and planning User Experience involvements either as individual engagements or as part of a major project under the review of the User Experience team lead, including selection of the most appropriate tools and User Experience methods. Created high quality UX deliverables which produce on project outcomes. Coordinated User Experience design activities across teams, Creative and engineering teams as well as client teams. Contributed on on-going enhancement of the User Experience methodologies.


Eagle Air a flight booking app, to achieve, fast, easy booking by utilizing mobile technology and market.

Project Type

Freelance Based.
Figure 1. Eagle Air App UI Screen.

Tasks and Duties

My process included the following steps.

1. Discover 2. Define 3. Ideate, Test, Prototype 4. Build 5. Measure

Business goals.

Business requirements.

Technical constraints.

User information.

Business metrics.

Product flow.

Information architecture.

User journey map.

Layout design.

Interaction design.

Visual design.



Working product.

Interaction design.

Visual design.



Business metrics.

Web analytics.

User feedback.

Table 1. UX Process.

Research & Analysis

Figure 6. Research and Analysis.

As providers progressively offer the capacity to book flights and to buy flight tickets through mobile applications, the mobile phone is developing in stature as a business engine. However, a gap stays between the functionality tech-savvy frequent flyers need most from portable applications and those that carriers convey, as indicated by a current Eagle Air study of more than 50 business users who fly in any event once every month. The travel information provider in March pushed the study its Android and iPhone users through email.

User Scenarios

Spontaneous Planned A Planned B Planned C

Randomly browsing through the old intranet searching for information.

Navigating throughout the intranet to find loopholes in the pages, broken links.

Testing pages with other devises to adhere to the platforms dimensions.

Employees of the enterprise require personalized access to internal web sites, communications services, calendar services, and other resources.

Employees would like to receive updated communication from the company on a frequent basis.

A similar scenario and the emergence of desire.

Secure logging to their private area.

Improve information accessibility.

Desire to create groups to attract people of similar likings to share information.

Employees would like to write stories and communicate about helpful things outside work

Table 1. user scenarios.

After guring out who the projects audience is I normally build the personas, This is similar to shaping a piece of clay. By doing this I’m creating a clear image of who the user in our audience is. The personas looked something like this:

Person 1 Person 2
Name Mathews Katherine
Title Businiess Advisor Sales Represantative
Age group 18-24 yrs 18-24 yrs
Travel Times

Flys 2 times a week.

Flys 4 times a week.

Need and context of use

1. Get flight updates.

2. Online Booking

Check in from mobile platform.

Prefered Device

Mobile, Tablet, Desktop.

Mobile, Tablet.

Digital literacy




Mathews is a business advisor he, has clients in UK and Ireland, he frequently flys to UK and Ireland frequently. He wants a better a way to improve his fligh experiene and improve his work experience.

Katherine is a sales representative she, is expanding her capacity of the business client, she would presents her products to her clients all over europe. She flys on a frequent basis to the business regions. She is looking for a better way to get flight information and improve her flyght experience.

Table 2. user personas.

After guring out who the projects audience is I normally build the personas, This is similar to shaping a piece of clay. By doing this I’m creating a clear image of who the user in our audience is.

Wireframing & Prototyping

With the proper planning, I was able to confidently move into creating wire frames for the app. I took the decision to focus more on the functionality and structure of the app, opting for low-fidelity wire frames with very little detail. Ultimately, I could add design elements in later, what was important for the users, was that the product was clear and simple.

Figure 4. low-fi wire frames.
Usability testing

In order to make good decision about both design and implementation you need data about how people use designs, and the only way of gathering this data is through usability testing

Figure 4. Hi-fi wire frames Usability test.


Visual design is the use of imagery, color, shapes, typography, and form to enhance usability and improve the user experience. uxbooth.

Usability.gov defines visual design as “strategically implementing images, colors, fonts, and other elements,” in order to enhance a design or interaction, and engage users

Figure 6. Final mobile application design.
Figure 7. Final web application design.
Figure 8. Email Template Design.
Figure 8. Email Template Design.
Figure 8. Email and Social media, Marketing tools.


Out comes

As a user experience designer I was focused on driving the development and communication associated with the user design process on this given project, and participating in researching, analyzing, developing, and testing phases of a design process.